InsurifySmart

Built to show you the real number, not the sales pitch

InsurifySmart compares insurance the way we think it should be compared: transparently, with a documented process, and without letting carrier payments decide the ranking order.

Verification process

How a rate earns a place on InsurifySmart

01

Filing cross-check

Rate ranges are checked against publicly available state insurance department rate filings before they're published on our pages.

02

Quarterly refresh

Our research team reviews carrier rate changes on a quarterly cycle and updates listings so estimates stay reasonably current.

03

Editorial sign-off

A licensed insurance editor reviews coverage descriptions, exclusions, and benefit language for accuracy before publishing.

Rating methodology

What goes into a carrier's letter grade

Every carrier rating shown on InsurifySmart is a composite score built from four weighted factors. No carrier can pay to raise its own score.

Questions about a specific rating? Contact our editorial team →
Financial strength
40%
Claims speed
25%
Complaint ratio
20%
Digital tools
15%

Editorial standards

Independence is the whole product

  • 01

    Rankings never reflect commission size. A carrier that pays a higher affiliate commission is not moved up in comparison results.

  • 02

    Coverage descriptions are plain-language. We avoid marketing language from carrier press kits in favor of what the policy document actually says.

  • 03

    Corrections are published, not hidden. If a rate or benefit listing changes materially, the update is dated and noted on the page.

Editorial team reviewing insurance policy documentation